“Everyone thinks we made a million dollars on the show.”
It’s safe to say that Netflix’s “Cheer” is a hit, but what Navarro College was paid per season is certainly not very cheerful.
According to Sportico, which first reported the news on Wednesday, community college earned only $ 30,000 per season for their participation in the Netflix series.
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According to a copy of the rights agreement obtained by the business, Navarro signed an agreement with a production company in 2018 to be paid a location fee of $ 30,000 to record a season of a then untitled cheerleading documentary. Navarro earned the same amount for season 2, which dropped earlier this month. The college’s rival, Trinity Valley Community College, also received $ 30,000 for season 2.
“Everyone thinks we made a million dollars on the show, and as you can see from the contract, we did not,” Stacie Sipes, Navarro’s director of marketing and public information, explained to Sportico.
The contract also included an exclusive option for manufacturers to renew five additional academic years for the same fee of $ 30,000 per year. year. As mentioned in the agreement, the production company must “have the exclusive rights to film and exploit Cheerleading Athletics as part of the series.”
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“Cheer” premiered back in January 2020, just a few months before the coronavirus pandemic began. The documentary series – which is centered on Navarro College’s cheerleading team led by head coach Monica Aldama – quickly gained a huge following, making Aldama as well as several of the Navarro cheerleaders celebrities from one day to the next. (Season 2 also follows Trinity Valley’s jubilation program. In addition, the second season describes the allegations of sexually abusive behavior against Navarro’s Jerry Harris, who was arrested on charges of child pornography in September 2020.)
But while the show has been a success, Sipes said “Cheer” has not increased Navarro’s student enrollment.
“We have had declining sign-ups,” she told Sportico. “I could probably name four or five students that we heard came here because they heard about our college [through ‘Cheer’]. “
“As Monica and I have both said before: We were not hoping to be fired,” Sipes added. “We just wanted a really good show produced about her program; we never really thought about people flocking to our school.”
“Cheer” Season 1 and 2 can be streamed on Netflix.
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